Company Profile

White Rock Associates is a small team of experienced executives and engineers. Together we have experience in general management, strategic planning, operational improvement, manufacturing management, organizational development, product development, product road-mapping, quality system design and implementation, global sales and marketing and information system architecture and implementation. We have presented hundreds of seminars to thousands of management and technology groups from around the world.

Unlike many of the big consulting firms, we have no freshly minted MBA's and we don't attempt to force fit pre-fab solutions. What we do is to listen to you and your employees, understand your situation and apply our experience together with your expertise to custom develop an optimum solution.

Michael Cassidy photoI am Dr. Michael Cassidy, President of White Rock Associates. I focus on strategy, especially for manufacturing firms, operational improvement and quality. I bring more than 25 years of technical and executive experience to your issues.


Barbara Seelye photoI am Barbara Seelye, VP of White Rock Associates. I focus on re-engineering, organizational development and global sales and marketing. I bring more than 15 years of technical, managerial and global sales and marketing experience to your issues.